Project: The Alimentaria Hub
Location: Feria Alimentaria, Barcelona
Date: 2014
Area: 4500 m2

Design of an innovative space in the Alimentario Fair in Barcelona. The Alimentaria Hub is an innovation space that Alimentaria sets up for the visitors where multiple innovation-related activities are offered: expositions, meetings, conferences, activities…  For this edition we colored each area differently. Each color was to emphasize an area and an activity. Each place could be easily reached by guidelines, which also recalled a hub. The signing and merchandising of the area were both made following the same concept.