/ THE ALIMENTARIA HUB 2014
Design of an innovative space in the Alimentario Fair in Barcelona. The Alimentaria Hub is an innovation space that Alimentaria sets up for the visitors where multiple innovation-related activities are offered: expositions, meetings, conferences, activities… For this edition we colored each area differently. Each color was to emphasize an area and an activity. Each place could be easily reached by guidelines, which also recalled a hub. The signing and merchandising of the area were both made following the same concept.