Project: The Alimentaria Hub
Location: Feria Alimentaria, Barcelona
Date: 2016
Area: 4500 m2

Design of an innovative space in the Alimentario Fair in Barcelona. The Alimentaria Hub is an innovation space that Alimentaria sets up for the visitors where multiple innovation-related activities are offered: expositions, meetings, conferences, activities…  For this edition we followed the colored zoning concept of the past edition but with a more three-dimension look where color went up the walls and signing got gradually bigger giving a more shocking look.