/ THE ALIMENTARIA HUB 2026

Design of an innovation space for the Alimentaria trade fair in Barcelona. The Alimentaria Hub is the area dedicated to innovation, trends, and knowledge within the fair, conceived as a dynamic meeting point for professionals in the food industry. The space hosts product exhibitions, conferences, meetings, and activities aimed at fostering creativity, networking, and reflection on the future of food.

The project is articulated through a light and contemporary architectural approach, defined by large suspended volumes, translucent materials, and a vibrant visual identity in yellow tones that make the space a distinctive landmark within the exhibition venue. The combination of exhibition areas, auditoriums, and lounge spaces creates an open, bright, and flexible experience designed to encourage interaction and the exchange of ideas.