/ CAIXABANK ALIMENTARIA 2026
Stand design for CaixaBank at the Alimentaria trade fair in Barcelona, conceived as an open and dynamic space focused on networking and interaction with professionals from the food industry. The project combines a contemporary and technological image with warm and functional materials that provide a welcoming and comfortable atmosphere for visitors. The stand architecture is organized around large backlit graphic elements and a suspended circular volume that enhances the brand’s visibility within the exhibition venue. Meeting areas, presentation spaces, and hospitality zones are integrated into a fluid and flexible layout, encouraging both professional exchange and the hosting of activities and conferences. The combination of CaixaBank’s corporate colors with natural wood finishes creates an atmosphere that balances innovation, solidity, and approachability.