/ CARNIA ALIMENTARIA 2026

Stand design for a meat industry company at the Alimentaria trade fair in Barcelona. The project was conceived as an open, welcoming, and approachable space, designed to convey the brand’s values of tradition, quality, and trust. The stand architecture combines natural wood structures with an open and functional layout that encourages interaction between visitors and clients. The corporate red color, featured in the bar areas, graphics, and communication elements, provides a strong visual identity while contrasting with the warmth of the natural materials. Meeting and hospitality areas are organically integrated into the overall layout, creating a comfortable and inviting atmosphere. Large-scale imagery and references to the farming environment reinforce the connection to the product and highlight the brand’s values of authenticity and proximity.